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An Information Service of the Philadelphia Health Management Corporation
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PHMC and Solucient Partner to Improve Community Health
Monday. March 15, 2004

PHILADELPHIA, PA, March 2004 ó Philadelphia Health Management Corporation (PHMC) has teamed up with Solucient, the nationís largest provider of health care information, to give Community Health Data Base Members a new view of the Household Health Survey. This summer, PHMC incorporated Solucient's Household Health View segments into the 2002 Southeastern Pennsylvania Household Health Survey. The result is an expanded and enriched SPSS data file that provides a new perspective on the psychographic traits of local populations.

There is no extra charge from either Solucient or PHMC to use these new Data Base variables. In addition to PHMCís appended Household Health Survey data files, Members receive a Userís Guide to Solucientís Household Health View Segmentation system as well as the HealthStyles Handbook, which describes consumersí attitudes toward health care services.

Members who are also subscribers to Solucientís planning, marketing and clinical improvement tools can further connect their findings to Solucientís services that support media and mailing list selection, identification of target segments for specific health services, and greater precision in creating consumer messages, identifying co-marketing opportunities with other companies (like stores or banks), and understanding the specific hospital attributes (high touch/high tech) that those segments look for in choosing a hospital.

Community Health Data Base Members are invited to contact Francine Axler at 215-985-2521 or francine@phmc.org to receive the new PHMC Household Health Survey files and learn more about this new initiative. For background information on Solucient, please visit www.solucient.com or contact Anthony Stanowski, Vice President, Solucient Provider Division at 215-591-9240 or astanowski@Solucient.com.